Here some of the photo's which I took during the target audience feedback when they were watching the music video or looking at the digipak or advert.
What we decided to do for our target audience feedback was to show the audience either our main product or ancillary tasks, then we got them to answer a set amount of questions.
Here are the list of questions which we asked the audience:
Media Questions for Target Audience Feedback
1. Does the
digipak/advert/music video catch you eye?
2. Do you think that the digipak/advert/music video is comparable with professional products?
3. What do you think are the good aspects of digipak/advert/music video?
4. Where do you think there are areas for improvement for our digipak/advert/music video?
5. Do you think the digipak/advert/music represents the genre well?
6.Overall what do you think about the digipak/advert/music video?
The reason why we asked set questions for both main product and ancillary texts is because it was a lot easier when trying to assess the results which we got from the target audience response. We believed as a group that it was a much better way to record the target audience feedback because we got there actual response, rather than just handing out a questionnaire.
So what did we learn from our target audience feedback?
When thinking about how we can assess what we learned from them, it can be broken down into the two different categories which are the actual music video and ancillary tasks.
Main Product, Music Video
So for this part the target audience which we used to get a response was 2 males and 2 females, aged 16-19. We did this because even though this is a small age range we did generally believe that this was a big part of the potential buying audience for our genre and type of music.
So from the overall target audience feedback from our music video the majority of the response was positive, then they had minor negatives which they said would make the video better.
All the the target audience which we asked found the music video extremely eye catching, they said that it was good the balance between greyscale and colour, so this helped with drawing them into the music video.
One of the other points that the target audience made which was extremely positive was that the main product was comparable to professional products, they said that we achieved this because we did follow specific generic features of the genre. We did try to make our music video to the best possible standard and from getting the target audience response it shows that the hard work payed off.
The places where the target audience felt that there was areas for improvement were minor issues which we were expecting to get criticism on. One of the main areas was the use of the instrument, we thought this through out the editing process. So an area for improvement would be to use the instrument to a better standard throughout the video. Also another criticism which we had was the use of only one actor, we do believe that it would of made the video better if we would of had a another actor, would of benefited the music video a lot.
However, overall for the target audience feedback made us realise as a group where we had gone wrong within specific areas, also we got the response of where we did well within the music video.
Ancillary Tasks
The way in which we did the target audience feedback for the ancillary tasks was the same out lay, we used 2 males and 2 females and asked them the set of 6 questions. We used different target audience members. This was so we had different members of the target audiences thoughts and perceptions of our ancillary tasks.
One of the main key aspects which I learned through part of this target audience response was that they all agreed that the colours worked together well to make the advert and digipak stand out. Through the whole of the construction of the ancillary tasks we tried to ensure that we kept the same colour scheme running through, the main reason for this is that so the target audiences could see that the digipak and the adverts were linked together and portrayed the artist. However one aspect which we tried to make stand out was the front cover of the digipak, we did this so it would catch the eye of the audiences when they saw the digipak for sale.
One of the other positives which we took from audiences feedback was that they all agreed that it was comparable to professional products. When going through the production stage this is one of the key aspects which we were striving for, so we did this by making sure the images had been edited to fit well, use of logos and use of fonts. All of the target audience which we used for the feedback said that the all of the ancillary products were very well put together, which was a massive boost for us as a group because there was a lot of effort which went into them.
However we did get some criticism with the ancillary tasks, all of the criticism which we received was mainly based around the digipak rather than the advert it's self. The main piece of criticism which we got about our digipak was that the font on the CD did not really work when it was in comparison with the rest of the digipak. As a group we thought this when we put the product together, this would be one area of the digipak that we would change if we did the digipak again over, the reason for this being is that the font does not really fit in with the rest of the digipak and does sync well with the genre.
The other criticism which our target audience had with our digipak was the front cover not going with the rest. However we did try to justify this because we wanted to try and make this stand out in comparison to other digipaks which you would see on the market which it would be competing against.
So overall from the target audience feedback we learned that we did well with the production of our final product and ancillary tasks, but then with a few minor changes which could be made. But over all we are happy with the response we got from the target audience.
No comments:
Post a Comment