Decision For Final Advert

As said before hand we created two different adverts, so we decided that as we are creating the adverts for target audience rather of use deciding we would get 10 of them to fill out aquestionnaire on which one they preferred.

There are the two adverts which we produced for our two final products.

As you can see the adverts are similar within certain ways then they vary within certain aspects of them.

Obviously the main thing which they have in common is the image which is used, but from the start we have said that we were going to use this image.

As said before one of the key concepts which we wanted to try and achieve within these is a sense of realism. The way in which we tried to achieve this is the use of specific logo's, we have tried to use the 'Q' and 'NME' logos to promote the album because they are well know music magazines so people would more likely to be interested if there is a big brand name on the front of the advert. We also tried to use the retailers logos which are 'Amazon' and 'iTunes' this is a convention which we have seen followed within numerous adverts within the same genre.

We have tried to get across the album cover on the front of advert so the target audience understand what we are trying to advertise. When trying to actually advertise the album we have tried to give more information on the advert such as release date and website.

Now when trying to think about differences between the two adverts there is not a huge difference. The main specific thing which we have done is having the layout and the colour code different, so that they are in contrast with each other when it comes to colour schemes. Personally we believe that the white works better on the black because it sticks to the idea of trying to stand out.

Another difference is the size of the actual image, in advert one on the left the image is much more of an eye catcher where as compared to advert two on the right the image is smaller which maybe might effect the its capability to draw people in.

Here is the example of the min questionnaire which we gave to people to help us decide on the decision of the final advert.

The sample which we used was 10 people in the age range of 16-19, 5 females and 5 males.

Overall when looking into the results it showed that 80% of people preferred advert one, so this is going to be our final advert. We also preferred this as a group as well.