Construction of Final Adverts

As a group we decided that we were going to produce two final advert drafts then ask for people feedback on them to help us make up the final decision.

The construction of the final advert has changed hugely since the drafts which we did as a group. Where as the digipak has stayed the same we changed the program which we used within the drafts, we decided to change the program which we used for the adverts.

So the program which we used to produce the final advert was Pages by Apples, this is a mixture of Microsoft Word and Publisher, we found Pages extremely effective when trying to produce good quality adverts.

As you can see from the print screens, the program does seem very simple to use but it did take a lot effort to make the adverts up to a good quality.

One of things which we wanted to make sure we did within the advert was advertise the artists well, we did this by using colours which help to represent the artist and the genre of which the music falls under.

As you can see from the second screen shot we wanted to make sure we included the Album cover we believe that this keeps the theme running through both the advert and the digipak because they can see both on this.

Also when doing the editing stage I decided that the best font to use was Helvetica Neue, this is because it is bold and stands out which we want our advert to be.

This is the image which we agreed to use as the final image for our advert. When looking at the picture we agreed that this worked extremely well with what we were trying to achieve. We believe that this emphasised the artists emotions and represents the genre well because of the clothing used and the guitar is a really big centre piece to the image. Also we having guitar within the shot has been a big convention of the adverts which we have analysed so we decided to add it into ours. As you can see there is some editing which has been used so we could actually use it within our final advert, we did this bit of editing on Iphoto.

So from looking into the construction phase of the adverts we are happy with how everything is going along, we believe that changing over to pages is a massive help for us because we are finding it easier to produce better final products.