RESEARCH Digipak and Advert First Draft

Two Advert Drafts.

Digipak Draft. Front, Back and Inside.

As you can see from both of the drafts of the Digipak and Adverts they are to a basic level. We decided to do them as pencil drawing because we wanted to wait to get the images to do the second draft of our digipak and adverts. The thing which we tried to achieve when designing them was to advertise the actual album within the advert rather than just the artist. We tried to keep the same colour scheme going within both the digipak and advert, this is so that the target audiences can see a clear link between both of them. We have chosen the setting of the beach for the digipak and advert because we agreed that it fitted quite well to the genre of acoustic and laid back pop.

When we were designing this we took into consideration who the target audiences would be for it, we decided that it would be people who would listen to this would be people of age between 16-30 and pretty even between boys and girls.