RESEARCH Target Audiences Feedback for Digipak and Adverts

What we wanted to do as a group for our target audiences feedback for to give the a mix media response we did this by making mini movies for each question which we did. We recoreded the target audiences and then editied the movie on Imovie. As a group we decided that a miniature movies is a lot more interesting to watch compared to sitting there reading loads of texts which just explains the same thing.

For the target audiences it consisted of students from our school, we decided in our group that they are the main people which this music is aimed at. We had a 3 females and 2 males, we did this because we thought that the music may be more appealing to females.

Here our the nine videos one for each question which we asked our target audiences.

RESEARCH Digipak and Advert First Draft

Two Advert Drafts.

Digipak Draft. Front, Back and Inside.

As you can see from both of the drafts of the Digipak and Adverts they are to a basic level. We decided to do them as pencil drawing because we wanted to wait to get the images to do the second draft of our digipak and adverts. The thing which we tried to achieve when designing them was to advertise the actual album within the advert rather than just the artist. We tried to keep the same colour scheme going within both the digipak and advert, this is so that the target audiences can see a clear link between both of them. We have chosen the setting of the beach for the digipak and advert because we agreed that it fitted quite well to the genre of acoustic and laid back pop.

When we were designing this we took into consideration who the target audiences would be for it, we decided that it would be people who would listen to this would be people of age between 16-30 and pretty even between boys and girls.

RESEARCH Animatics Target Audiences Feedback

This is the Animatics which we produced from story boards. We did this to give the target audiences a vague ide

a of what they would get within our final product music video. The way which we produced it was within imovie on apple and took still shots of all of the story boards which we drew.

Here is an image of part of our target audiences watching the animatic.











Here is the animatic target audiences response, we did this with one male and two females. This is only a brief video because it was only a short animatic and there was not so much for them to say about it compared to the advert and digipak drafts.