RESEARCH Digipack Deconstruction

When looking into digipacks, we were trying to pick the same genre as the song which we have chosen to make a music video to. The genre which we picked was Pop/Acoustic, so the Digipacks which i am going to deconstruct are James Morrison Undiscovered and Paolo Nutini These Streets.

James Morrison

Undiscovered

This is the digipack for James Morrison debut album undiscovered. This fall under the genre which we are doing for a actually music video which is the reason why i am deconstrucing it.

Looking at the digipack personally I believe that it is very dull when considering the type of genre which it is. The colours of green and gray are not really attracive colours to try and draw the audience into want to buy the CD. However on the other hand this could be portraying the feelings and emtions which we trying to get across within his music, a lot of the music which is on this album is very personal and emtional, so he would not try to put across the album with loads of vibrant colours because that would be the total opposite of what he is trying to get across within his music. The thing which we have is a big close up of James Morrison him self so it sort of gives the audiences the feeling of more close to the artist because it is himself on the front not an image of something.

The writting on the digipack is big and bold, obviously done for the sole purpose to make it stick out more for the audiences especially the front with his name and title of the album. We also have the track list on the back but this is on pretty much most albums covers. When we go to inside the digipack it sticks to the same sort of colour patern, however the CD sort of stands out abit because it is more of a darker green compared to the rest of the CD. The CD also looks like it has just had dirt and paint splashed over it, maybe it sort of goes with the title of the album which is Undiscoverd and thats what the CD is.

Paolo Nutini - These Streets.

This is Paolo Nutini debut album these streets, the same as the James Morrison this falls under the same categorise as J.R.A song which we are doing for the final music video which we are doing.

This digipacks contrast to the James Morrison digipack this is very different when it comes down to the way the artist is shown and portrayed to the buying audience.

The album on a whole is very vibrant and attractive covers which makes the album more appealing to the buying audiences because they are a lot more attractive colours. The colour coordination very well thought through, and having the image of the artist on the front within each of the stripes makes him stand out more. Also as I said about the James Morrison digipack having the artist on the front of the magazine makes it more appealing to the audience because they feel like they are more connected to the artist and get more familiar with them. Also he stands out because he is a contrast in colour to the rest of the album being black, however the colour of him goes with the CD so they have look at the colour coordination for that as well. The cover and back gets across to the audiences what type of music it is which is on the album which is up beat acoustic but the there is a sense of sadness as well within the music, and you get this hint from the artist being put across as a very dull colour on the front.

The Font on the digipack all fits in together, with it all black which is the same colour as Paolo Nutini on the front cover, the writing also stands out because it is black and then it goes onto a really bright back ground as well which makes it stand out even more. Also we have the track list which is always on album covers there in black as well to make it stand out. One of the other things which make this digipack standout is the sticker on the front because it goes on about his singles, people may see that and want to buy the album because they love the single.