Key Featrues of a Music (Andrew Goodwin)

Andrew Goodwin has came up with his own ideas which are the general key features of a music video. These are the following 6 steps of key features of a music video:

1. Music videos demonstrates certain gender characteristics. So it shows certain things which can be shown for a specific gender, such as a specific dance routine for a boy/girl band.
2. There is always be a relationship between the lyrics and the visual which is being displayed. Such as illustrative amplifying or contracting.
3. there should be shown a relationship between the music and the visual which is being displayed.
4. The demands of the record label which include a lot of close up of the artist and the artist may develop motifs which recur across their work.
5. There is usually a frequently reference to the notion of looking and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference to films or other music videos which may be associated.

One other fact which may come into a music video:

• The music video will be performance based or narrative based or concept based and how the elements of each are used in it. It could also be a hybrid which is a mixture of like a narrative and performance based music video.